proposed television spot for baja fresh

2003 by Douglas North



(Open on a lawyer in a three-piece suit as seen from the point of view of a Baja Fresh cashier standing behind the counter. He is holding a burrito in his right hand and a plate of food in his left)

LAWYER: I’m well aware that you’re called Baja Fresh. But can you prove beyond a reasonable doubt that this Burrito Ultimo is as fresh as you claim?

(At this moment a beautiful young lady walks behind the lawyer. As the lawyer waits for a response, the burrito whistles at the young lady, provoking her to slap him in the face)

LAWYER: No further questions.

LOGO: Baja Fresh

ANNCR. (VO): Baja Fresh is super fresh. Don’t make us prove it.


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